AUCC | Stories

POOR COMMUNICATION CAUSE OF GOVERNMENTS’ POLICY FAILURE

Mr Kojo Yankah, the Founder of the African University College of Communications (AUCC), says the failure of many government policies is due to the inability to effectively communicate to Ghanaians. He said present and past governments had failed to extensively engage citizens on the introduction of major policies as well as properly communicate same to the populace, stressing that the situation had caused major policies, which could have been life changing to fail. Citing the electronic transaction levy (E-levy) and the closure of toll booths as examples, he said the Government had failed to adequately engage the citizens on the policy and decisions ahead of their implementation. “I think a lot would have been achieved if present and past governments had effectively communicated those policies to the people,” he said. “Listen, you don’t sit in Accra and think that once you make an announcement at a press conference everybody in Ghana has understood. It is only an assumption. So, what I’m saying is that we get a whole lot of things wrong in communicating policies to the people,” he added. Mr Yankah said this in an interview with journalists on the sidelines of a public forum organised by the Department of Communication Studies, University of Ghana, in Accra.

AUCC CARVES A NEW DIRECTION AS IT CELEBRATES 20 YEARS O

African University College of Communications (AUCC) will celebrate 20 years of academic excellence starting in September, 2022 under the theme “Re-imaging AUCC: Excellence in Education within the Context of Pan-Africanism and Digitization”. Since its establishment in 2002 by Hon. Kojo Yankah, a former Minister of State, AUCC has operated as a private tertiary institution offering undergraduate and postgraduate programmes in Communications and Business. Formally known as Africa Institute of Journalism and Communications (AIJC), the University College, currently located in Adabraka in the central business district of Accra, has evolved from its first batch of 60 students to over 1,500 students. In its relatively short history, the institution has achieved many successes and recognitions. These include recognition by UNESCO as a Centre of Excellence in Communication Studies in Africa. In 2021, the Private Universities Students Association of Ghana (PUSAG), adjudged the University College as the Best Private Communication School in Ghana. So far, it has churned out over 3,000 students worldwide, most of whom are influential in the media and business industries. Its Africa-centeredness makes it the only university in West Africa that embeds traditional African values, culture and history in its programming.

AUCC | Alumni

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