The General Manager in charge of newspapers at the Graphic Communications Group Ltd. (GCGL) Mr. Yaw Boadu -Ayeboafoh, has urged journalism students of the African University College of Communications (AUCC) to develop unique presentation styles   and also improve upon the quality of evidence that they present in their stories.   He stated that in this era of intense competition among media organisations, simply presenting the bare facts to readers was no longer enough in journalism.  He made this statement at the launching of the maiden edition of “The Baobab Post”, AUCC’s students’ training newspaper at the Discovery House Campus of AUCC at Adabraka, Accra on 29th January 2010. He further encouraged them to develop the love for writing which was the only way to improve upon their writing skills.

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The Dean of Journalism and Communications of AUCC, Prof.  Absalom Mutere, expressed gratitude to GCGL for sponsoring the printing of the “The Baobab Post”. He stated that the training newspaper   was meant to provide prospective media organizations and the general public with a platform   for judging   the legitimacy of the AUCC’s communications training programme.  He also expressed the hope that the unique relationship between AUCC and GCGL (Ghana’s leading   print media house) would mature into a symbiotic relationship that would enable the University to make its curricula more relevant to industry and also provide GCGL with quality journalists.


The Chairman for the launch who is the Editor of the Daily Graphic, (GCGL’sflagship newspaper) and also the current president of the Ghana Journalist Association, Mr. Ransford Tetteh, stated in his address that that the ability of students to showcase what they have done before to prospective employers will certainly put them ahead of their peers when it came to searching for jobs after completion of their studies.

AUCC’s Vice President Administration and Finance,  Mr.  Ato  Amoaning –Annan revealed  that the idea for  the publication of the paper  was  to move away from the  general Ghanaian media  obsession  for  politics. He also emphasized that the paper was not going to cover only campus news but was going to be a broad sheet covering in-depth and investigative stories on business and other issues of national significance. A member of AUCC’s Governing Council, nana essilfie conduah who reviewed the paper, lauded the publishers for the simplicity of language, neat presentation and impressive packaging of the paper but encouraged them to include an editorial statement and advertisements in the next issue. He further called on the students to stay focused on their God -given talents in order to excel in their chosen fields. Also present at the function was the Atukpai  Mantse of Adabraka,  Nii  Tetteh Adjabeng  I,  who  also encouraged the student journalists  to be mindful of reporting only the truth in their writings for the newspaper.

The Newspaper was auctioned by another member of AUCC’s Governing Council Mr. Tim Acquah Hayford, and the first copy of the paper was bought for GH¢500.00 by Nii Tetteh Adjabeng, I.