AUCC CORE VALUES AND COMPETENCIES

The ultimate goal of the African University College of Communication is to help improve and develop media and journalistic practices and standards in the country and on the continent. In fostering this goal, the university requires that all courses offered at the university assess student mastery of 11 core values and competencies that we believe every graduate of a journalism and mass communication program should possess.

Accordingly, the university believes that all graduates from our university, irrespective of their particular specialization, should be able to:

• understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
• demonstrate an understanding of the history and role of professionals and institutions in shaping communications
• demonstrate an understanding of the diversity of groups in a global society in relationship to communications
• understand concepts and apply theories in the use and presentation of images and information
• demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
• think critically, creatively and independently
• conduct research and evaluate information by methods appropriate to the communications professions in which they work
• write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
• critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
• apply basic numerical and statistical concepts
• apply tools and technologies appropriate for the communications professions in which they work