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NATURE OF PROGRAMME
The university provides both a broad liberal arts education and specialized professional training in various aspects of the media. The university believes that professional training and a liberal arts education are complementary. Thus, we prepare students for more than professional work alone: we prepare students to be leaders in media communication fields, to be independent examiners and thinkers of issues in their communities, and to be thoughtful thinkers about the role and impact of media on their community’s development. After completion of their course work, our students are prepared to go into the professional market place or continue into post-graduate work.
Superb
Academic Liberal Arts and African Studies Focus
The school’s liberal arts & African studies department provides,
for all students, a liberal arts core that is intended to cultivate critical
thinking scholars who can reflect thoughtfully about society, especially
about the uniqueness of Africa and its place in the international/global
system.
Intensive
Professional Training
AUC provides multiple points for practical learning intended to develop
real-world professional skills in our students. Students obtain hands-on
experience in AUC’s modern digital labs and studios. Our students
are also required to participate in internships with local newspapers,
magazines, radio and TV stations, graphic and visual arts organizations,
respected advertising and public relations agencies and development agencies,
all intended to provide them with practical media experience. Real-world
professional experience for students is further enhanced through our field
learning practicum classes. We aim to engage media organizations to host
some of our classes on-site, where students will be able to work as reporters,
editors, PR & advertising representatives, Web and graphic designers,
documentary reporters and broadcasters alongside professionals.
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